When it comes to choosing what food we put into our bodies there will always be a myriad of unhealthy options to choose from therefore we believe the problem lies with in responsible decision making.
Our first research session
showed that the parents relationship with food strongly reflects on their child.
The design challenge became to create a neutral ground for kids from a multitude of food background and spark their individual curiosity about food.
ITSY Growlab fosters responsible and independent decision making through putting the child in charge of the ITSY Growlab. The children take on the parent role and design a well informed healthy diet for their life stock of crickets. ITSY Growlab activities such as Share your lunch with a cricket have an immediate effect on the food consumed in the classroom.